Greek for 'mask'.
Jung uses the word for self-image with which we face the world. The persona is based on your superior function in life (the function that will best serve one in meeting the world's demands). When your persona is forced upon you , as when your parents push you into academic achievement, forcing you to build a thinking-based persona, whereas your natural (God-given) superior function was the feeling function or intuitive function, etc. There is a misfit betwen your persona and your real superior function, and you will soon know about it (a function of dream).
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